Serruya Private Equity

Family Office Ontario, Canada ·Founded 1986

Overview

Serruya Private Equity is a family office based in Markham, Ontario, Canada, specializing in private equity investments. The firm focuses on companies with leading consumer brands and strong management teams, aiming to add significant value through strategic collaboration. Their portfolio spans various sectors, including food and beverage, automotive, healthcare, hospitality, and real estate. The firm also invests in real estate assets, including commercial properties and developments. The firm's investment strategy emphasizes long-term value creation by deploying flexible private equity across multiple stages, from growth to buyout. They seek opportunities where they can leverage their operational and financial resources to enhance business performance. Their geographical focus includes North America, Asia, the Middle East, and Europe, reflecting a diverse approach to global investment. Serruya Private Equity was founded in 1986 by brothers Aaron, Michael, and Simon Serruya, who initially built their wealth through the creation and expansion of Yogen Früz, a leading frozen yogurt brand. Over the years, the firm has expanded its portfolio to include a wide range of consumer products and retail investments, demonstrating a commitment to fostering growth and innovation in the brands they support.

Investment Focus

  • Strong management teams
  • Leading consumer brands
  • Potential for long-term value creation

Portfolio Companies

BMW LévisBMW/MINI Ville de QuebecCanadian National Institute of Health Inc.EverbowlHydrofarmMaserati LavalSecond Cup Coffee Co.St. Louis Bar and GrillSTKSwensen'sThe Dirty BirdVogue Hotel Montreal DowntownYogen FrüzYogurty'sCold Stone CreameryCoolBrands InternationalFairweatherFamosoFreedom MobileGlobal Franchise GroupPersian Acceptance CorporationPretzelmakerRound Table PizzaSani-Service

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Frequently asked questions about Serruya Private Equity

What sectors does Serruya Private Equity invest in?

Serruya Private Equity invests in Financial Services, Technology, Healthcare, Real Estate, Telecommunications and Media, and is based in Ontario, Canada. Serruya Private Equity is listed as a family office in the ConnectSafely investor database.

What stage does Serruya Private Equity invest at?

Serruya Private Equity backs companies at Growth and Buyout, writing cheques of 5M - 50M.

Which regions does Serruya Private Equity invest in?

Serruya Private Equity invests across United States, United Kingdom, Canada, Germany, Japan and Australia.

What companies has Serruya Private Equity invested in?

Serruya Private Equity's portfolio includes BMW Lévis, BMW/MINI Ville de Quebec, Canadian National Institute of Health Inc., Everbowl, Hydrofarm, Maserati Laval, Second Cup Coffee Co. and St. Louis Bar and Grill.

Last updated · Source: ConnectSafely investor database