Seth Besmertnik

Overview

Seth Besmertnik is an angel investor and the CEO of Conductor, a New York-based search engine optimization platform. Conductor specializes in website optimization and intelligence, offering tools for content creation, search engine visibility, and website performance monitoring. The company primarily serves sectors that require digital marketing strategies, such as retail, technology, healthcare, travel & hospitality, and finance. Conductor was founded in 2006 and has raised a total of $214 million in funding, with investors including Bregal Sagemount, FirstMark Capital, Matrix Partners, and Catalyst Investors. The company has been recognized as a best place to work for seven years running, and Besmertnik was named Marketing Technology CEO of the year in 2019. Conductor's platform, Conductor Searchlight, is used by thousands of brands and enterprise marketers to measure, improve, and manage their natural search efforts, helping them stay ahead of the competition, increase site traffic, and boost revenues. The company has a diverse customer base, including global brands like Citibank, SAP, and CVS. Besmertnik speaks at industry events and universities as an expert in customer-first marketing, people-first culture, and entrepreneurship.

Investment Focus

• Innovative technology solutions
• Strong market potential
• Experienced management team
• Scalable business model
• Clear path to profitability
• Competitive advantage in the market
• Ability to execute growth strategies
• Alignment with Conductor's mission and values
• Potential for significant return on investment
• Commitment to customer success
• Focus on data-driven decision making
• Adaptability to changing market conditions
• Strong company culture
• Clear exit strategy
• Ability to attract and retain top talent

Portfolio Companies