Sol Trujillo

Overview

Sol Trujillo is a global business executive and venture capitalist. He is the Co-Founder and Managing Partner of L'ATTITUDE Ventures, an early-stage venture capital fund based in Los Angeles, California. Prior to his current role, Trujillo served as the Chief Executive Officer of three large-cap telecommunications and media companies: US West, Telstra, and Orange S.A. He has also held corporate board director positions at major multinational corporations such as Bank of America, PepsiCo, Target, and Western Union. Trujillo earned a Bachelor of Science in Business and a Master of Business Administration in Finance from the University of Wyoming. His current professional focus centers on directing early-stage venture capital toward US Latino-led startups to capitalize on the demographic's broader economic growth potential. Trujillo's investment strategy emphasizes sectors such as technology, media, telecommunications, consumer services, financial services, healthcare, retail, real estate, energy, transportation, education, entertainment, hospitality, manufacturing, and agriculture. He primarily invests at the Seed and Series A stages, with investment sizes ranging from $100,000 to $5 million. His geographical focus is on the United States, particularly in Los Angeles, California. Trujillo's extensive experience in leading large-scale transformations in the telecommunications and media industries informs his approach to identifying and nurturing high-potential startups. He is committed to fostering innovation and economic growth within the US Latino community through strategic investments and partnerships.

Investment Focus

• US Latino-led startups
• Early-stage companies
• High-growth market opportunities capturable through technology

Portfolio Companies