SROA Capital

Overview

SROA Capital is a vertically integrated private equity real estate and technology platform specializing in self-storage investments across the United States. The firm has developed proprietary in-house operating technologies, including an integrated revenue management system, customer care center, and online marketing division, to manage properties nationwide and provide risk-adjusted returns to its investors. SROA Capital's investment strategy focuses on acquiring, redeveloping, and developing self-storage facilities in major and secondary markets under the brand Storage Rentals of America. Founded in 2013 by real estate entrepreneur Benjamin Macfarland, SROA Capital has expanded its portfolio to approximately 450 self-storage facilities totaling roughly 22 million rentable square feet. The firm's growth is driven by identifying undercapitalized and mismanaged self-storage assets in high-growth markets and applying institutionalized management systems to enhance operational efficiency and profitability. SROA Capital's leadership team includes professionals with extensive experience in real estate investment, finance, marketing, and human resources. The firm's disciplined execution and strategic portfolio growth have solidified its position as one of the largest and fastest-growing self-storage owner-operators in the United States.

Investment Focus

• Focus on self-storage properties
• Target major and secondary markets across the United States
• Seek risk-adjusted returns for investors

Portfolio Companies