Tarun Sharma

Overview

Tarun Sharma is a prominent entrepreneur and investor in India's personal care sector. He co-founded mCaffeine in 2016, introducing India's first caffeinated personal care brand. Under his leadership, mCaffeine has grown rapidly, offering a range of vegan and cruelty-free products that have resonated with consumers across the country. In 2023, Sharma co-founded Hyphen, a skincare brand in partnership with actress Kriti Sanon, which quickly became one of India's fastest-growing direct-to-consumer beauty startups. Sharma's investment strategy focuses on early-stage and growth-stage companies in the consumer products sector, particularly those in the personal care industry. He has invested between $1 million and $5 million in various startups, aiming to support innovative brands that align with his vision of accessible and effective personal care solutions. His investments are primarily concentrated in India, reflecting his commitment to nurturing the country's entrepreneurial ecosystem. With a background in electrical engineering from IIT Dhanbad, Sharma has been recognized for his contributions to the industry, including being featured in Fortune India's 40 Under 40 list in 2025. His approach combines a deep understanding of consumer behavior with a passion for innovation, positioning him as a key figure in shaping the future of India's personal care market.

Investment Focus

• Innovative product offerings
• Scalable business models
• Strong leadership teams

Portfolio Companies