Tercera

Overview

Tercera is a growth equity firm specializing in the $460 billion cloud professional services market. The firm focuses on investing in people-centric businesses that are leading the next wave of cloud computing, known as the Third Wave. Tercera's team comprises invested operators who understand the challenges of building and scaling successful cloud services businesses. They aim to provide capital, counsel, and connections to accelerate the growth of their portfolio companies. The firm's investment strategy centers on identifying and supporting founder-led, culture-forward, technology-enabled firms that exemplify the characteristics of the cloud's Third Wave. Tercera gravitates towards companies that are growing and taking market share within partner-centric software ecosystems. Their approach emphasizes solid growth over chasing unicorns and seeks to support rather than control the companies they invest in. In 2023, Tercera's portfolio of cloud-focused consultancies and managed service providers grew more than 30% year-over-year, outpacing the overall IT services market by more than three times. This growth highlights Tercera's effective investment strategy and its commitment to empowering next-generation services firms. Additionally, in 2023, Tercera received the Investment Trailblazer award from Tech Trailblazers for its innovative approach to investing in the technology services sector. Tercera's portfolio includes companies such as Valiantys, a global Atlassian consulting and services firm. In July 2022, Tercera made a minority investment in Valiantys to support its expansion in the Americas and other key regions. This investment underscores Tercera's focus on supporting companies that bridge the gap between applications and strategic practices, helping organizations achieve desired business outcomes through improved team collaboration. Overall, Tercera's investment philosophy is centered on empowering technology-driven people and businesses that make technology work. By focusing on the cloud professional services market, Tercera aims to accelerate the growth of companies that are at the forefront of digital transformation and cloud adoption, providing them with the resources and support needed to scale effectively.