TMRW
Overview
TMRW is a technology-led 'House of Brands' venture established by Aditya Birla Group, aiming to build India's largest portfolio of disruptor brands in the fashion and lifestyle sector. The initiative seeks to capitalize on the burgeoning direct-to-consumer (D2C) market in India, projected to reach $100 billion by 2025. Over the next three years, TMRW plans to acquire and incubate over 30 innovative, customer-centric brands, providing a synergistic platform for founders to operate under a shared vision and capabilities. The venture's strategy encompasses cross-channel expertise, deep consumer insights, value chain mastery, intelligent fashion and lifestyle technology, and a robust e-commerce ecosystem. TMRW partners with young entrepreneurs to empower digital-first brands, scaling them to the next level of excellence. The portfolio includes brands such as Wrogn, Bewakoof, JuneBerry, NautiNati, Nobero, Urbano, and Veirdo. TMRW's approach is to break conventional lifestyle categories by opening new retail experiences, launching new products, and monetizing accessible luxury. It aims to synergize lifestyle brands across categories, languages, and merchandise formats to offer trendy fashion choices for all demographics, from millennials and Gen Z to teens and kids, covering high style to casual wear. The venture operates with a start-up pace but is well-backed by the Aditya Birla Group, creating a new market for itself and disrupting convention by creating differentiation.
Portfolio Companies
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Frequently asked questions about TMRW
What sectors does TMRW invest in?
TMRW invests in E-commerce, Fashion and Lifestyle, and is based in Dubai, United Arab Emirates. TMRW is listed as a corporate vc in the ConnectSafely investor database.
What stage does TMRW invest at?
TMRW backs companies at Seed, Early Stage and Growth.
Which regions does TMRW invest in?
TMRW invests across India.
Who are the partners at TMRW?
Team members listed for TMRW include Vivek Amarlal (Head of Solution Architecture).
What companies has TMRW invested in?
TMRW's portfolio includes Bewakoof, Urbano, Wrogn, JuneBerry, NautiNati, Nobero and Veirdo.
How do I contact TMRW?
TMRW's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
