Upright Ventures ApS — Contact Email, Phone & Team

Overview

Upright Ventures ApS is a Danish family office specializing in early-stage investments across various sectors. The firm focuses on building sustainable companies that create tangible value, emphasizing profitability and intentional growth. They partner with founders who prioritize substance over spectacle, aiming to develop real businesses rather than chasing the illusion of overnight success. Upright Ventures ApS is part of a group of companies, including Upright Capital ApS, which shares a similar investment philosophy. The firm has been active since its establishment in 2013 and is headquartered in Copenhagen, Denmark. Their investment approach is characterized by a long-term strategy, aiming to create companies that deliver lasting value. They actively participate in the development of portfolio companies, contributing to areas such as business development, company culture, talent attraction and retention, design, technology, and product development. Upright Ventures ApS is committed to supporting founders who build with patience, integrity, and purpose, helping them stay the course and compound their advantage over time. The firm has a history of investing in various sectors, including technology, healthcare, consumer goods, agriculture, fintech, IT & software, and SaaS. They typically invest between €500,000 and €1 million in each venture, focusing primarily on the Danish market. Their portfolio includes companies like FarmBackup ApS, SES Family ApS, HORSTED DIGITAL ApS, GoLittle ApS, and TickrMeter ApS. The firm's investment philosophy centers on building workhorses, not unicorns, and they strive to form long-term partnerships with people who share their values, conviction, and perspective. They take pride in entering collaborations built on trust, integrity, and determination, seeking partners who bring domain insight, hands-on experience, perseverance, and unwavering commitment to the table. Upright Ventures ApS is dedicated to building sustainable companies that create tangible value and stand the test of time.

Investment Focus

Founders with domain insight
Hands-on experience
Perseverance
Unwavering commitment

Portfolio Companies

GoLittle ApSFarmBackup ApSSES Family ApSHORSTED DIGITAL ApSTickrMeter ApS

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Frequently asked questions about Upright Ventures ApS

What sectors does Upright Ventures ApS invest in?

Upright Ventures ApS invests in Technology, Healthcare, Consumer Goods, Agriculture, FinTech and SaaS, and is based in Capital Region of Denmark, Denmark. Upright Ventures ApS is listed as a family office in the ConnectSafely investor database.