Wareness.io

Overview

Wareness.io is a venture capital firm and startup studio that specializes in seed investments for hardware and software startups. Founded in 2013, it operates as a subsidiary of VSC, a marketing firm based in San Francisco, California. The firm focuses on providing both capital and marketing expertise to early-stage companies, particularly in the hardware and wearable technology sectors. Wareness.io has invested in notable companies such as Coin, Sproutling, and Tile, helping them achieve significant market presence and consumer revenue. The firm's investment strategy involves providing seed capital ranging from $25,000 to $150,000, with a total investment goal of $6 million. This capital is sourced from VSC and its network of angel and institutional investors. In addition to financial support, Wareness.io offers comprehensive marketing consultancy services, including campaign design, product positioning, launch strategy, and pre-commerce recommendations. This holistic approach aims to ensure a successful market entry for its portfolio companies. Wareness.io's unique combination of investment and branding expertise has positioned it as a significant player in the startup ecosystem. Its portfolio companies have collectively generated over $120 million in direct consumer revenue and secured more than $200 million in follow-on funding. This track record underscores the firm's ability to identify and nurture high-potential startups, providing them with the resources and guidance needed to succeed in competitive markets.

Investment Focus

• Innovative hardware or software products
• Strong market potential
• Experienced founding teams

Portfolio Companies