Wasoko — Contact Email, Phone & Partners

Overview

Wasoko, formerly known as Sokowatch, is a pan-African B2B e-commerce and logistics company that supplies consumer goods to informal retailers. Founded in 2013 and headquartered in Nairobi, Kenya, the company provides small shops with access to products, financing, and data-driven tools through a technology-enabled distribution platform. Wasoko operates in multiple African countries, including Kenya, Tanzania, Rwanda, Uganda, Ivory Coast, and Senegal, delivering millions of orders to thousands of informal retailers. The company has secured significant funding, including a $125 million Series B round in 2022, led by Tiger Global and Avenir Growth Capital, which valued the company at approximately $625 million. This funding has enabled Wasoko to expand its operations and product offerings across the continent, aiming to transform access to goods and services for African citizens. The company rebranded to Wasoko, meaning 'People of the Market' in Swahili, to reflect its broader pan-African focus and mission to serve informal retailers across the continent. Wasoko continues to innovate and grow, leveraging technology to streamline supply chains and provide essential goods to communities throughout Africa.

Investment Focus

Focus on informal retail sector
Technology-enabled distribution platform
Pan-African operational reach
Commitment to financial inclusion
Scalable business model
Strong data analytics capabilities
Experienced management team
Ability to navigate diverse African markets
Proven track record in e-commerce and logistics
Alignment with Wasoko's mission and values

Portfolio Companies

Procter & GambleCoca-ColaNestléDiageoUnileverHeineken

Get the full list of 54,000+ investors

Wasoko and every other firm and angel in the database — as one spreadsheet you keep.

$19one-time payment · no subscription

All 54,000+ investors — VC firms, private equity, family offices and angels
The key person to contact at each one, with their job title
Their work email address
Their phone number
Their LinkedIn profile
Delivered as a single .xlsx file — download it as many times as you like

Get the full list — $19 → One payment. No seats, no credits, no expiry. Already bought it? Sign in to download it again — no second payment.

Every profile on this site is one row of the file, with the contact details masked — browse a few before you buy.

Frequently asked questions about Wasoko

What sectors does Wasoko invest in?

Wasoko invests in Financial Services, Technology, Consumer Goods, Retail, Business Services and FinTech, and is based in Nairobi, Kenya. Wasoko is listed as a venture capital in the ConnectSafely investor database.