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Personas & How They Work

Personas define how ConnectSafely communicates on your behalf. They control the tone, style, and behavior of generated comments so engagement feels authentic and consistent.

What a Persona Controls

A persona determines:

  • Writing tone - Professional, casual, friendly, etc.
  • Comment length - Short and punchy vs. detailed and thoughtful
  • Writing style and phrasing - How sentences are structured
  • Optional behavior - Emojis, hashtags, and formatting

This prevents comments from sounding generic or repetitive.

Creating a Persona

To create a persona:

  • Go to Manage Personas from the sidebar
  • Click Add Persona
  • Fill in:
  • Persona name
  • Background or role
  • Writing style description
  • Preferred tone
  • Comment length

Optional settings allow you to fine-tune behavior.

Comment Behavior Options

You can optionally enable:

  • Emojis - Add personality and emotion
  • Hashtags - Include relevant hashtags
  • Exclamation marks - Show enthusiasm
  • Lowercase writing - Casual, modern style

You can also set one persona as the default, which will be used unless another persona is selected.

Where Personas Are Used

Personas are applied in:

  • Keyword Settings - For keyword-based targeting
  • Creator Settings - For creator-based targeting

This ensures all automated engagement follows the selected communication style.

Personas interface showing configuration options

How Personas Work in Practice

  1. A post is selected based on keywords or creator targeting
  2. Engagement rules are checked to ensure conditions are met
  3. The selected persona is applied to generate the comment
  4. A comment is generated and posted using the persona's style
  5. Only posts that pass all conditions are engaged with

💡 Helpful Tip

Start with one clear persona and refine it after reviewing engagement results. Monitor which personas generate the best responses and adjust accordingly.

Need Help?

Want to learn more about creating effective personas? We're here to help you craft authentic communication that resonates with your audience.

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ConnectSafely.ai LinkedIn inbound lead generation dashboard showing strategic engagement automation, AI-powered commenting, and creator targeting features