Eric Franchi
Overview
Eric Franchi is a seasoned entrepreneur and investor specializing in advertising technology and digital media. As a General Partner at AperiamVentures, he has led investments in over 80 innovative startups, including Transmit, Audigent, ID5, Kevel, tvScientific, Rembrand, and Sincera. Prior to AperiamVentures, Eric co-founded Undertone, a pioneering ad tech firm known for integrating creative design with advanced technology. Under his leadership, Undertone grew from a two-person agency to a company with over 300 employees and more than $100 million in revenue, culminating in its acquisition by Perion for $180 million in 2015. In addition to his venture capital activities, Eric co-hosts the Marketecture podcast, which delves into the latest developments in advertising technology and features discussions with prominent industry figures. He is also deeply committed to leveraging technology for social good and co-led BeTheDifference, an initiative aimed at utilizing advertising technology and digital media to amplify humanitarian efforts in Israel. A proud alumnus of Penn State University, Eric resides in New Jersey with his family and is a passionate practitioner of Brazilian Jiu-Jitsu. Eric's investment strategy focuses on early-stage companies in the advertising technology sector, emphasizing privacy-centric targeting, connected TV growth, commerce media, and AI applications. He seeks innovative startups that are poised to disrupt the digital media landscape and offers strategic guidance to accelerate their growth. His portfolio reflects a commitment to companies that are at the forefront of technological advancements in media and marketing. Throughout his career, Eric has demonstrated a keen ability to identify and nurture high-potential startups, contributing to the evolution of the advertising technology industry. His approach combines entrepreneurial insight with a deep understanding of market dynamics, enabling him to support companies that are shaping the future of digital media. His leadership at AperiamVentures continues to influence the direction of advertising technology investments, fostering innovation and growth in the sector.
Investment Focus
- Innovative solutions in advertising technology
- Strong founding teams with a clear vision
- Scalable business models
- Potential for significant market impact
Portfolio Companies
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What sectors does Eric Franchi invest in?
Eric Franchi invests in Healthcare, Energy, Consumer Goods, Real Estate, Telecommunications and Media, and is based in New Jersey, United States. Eric Franchi is listed as a venture capital in the ConnectSafely investor database.
What stage does Eric Franchi invest at?
Eric Franchi backs companies at Seed, Early Stage, Series A, Series B, Growth and Late Stage, writing cheques of 100K - 5M.
Which regions does Eric Franchi invest in?
Eric Franchi invests across United States.
What companies has Eric Franchi invested in?
Eric Franchi's portfolio includes Kevel, Audigent, ID5, Transmit, tvScientific, Sincera and Rembrand.
Last updated · Source: ConnectSafely investor database
