FirstPartyCapital
Overview
FirstPartyCapital is an early-stage venture capital firm based in London, UK, focusing on investments in advertising technology (adtech), marketing technology (martech), and digital media sectors. The firm aims to support scalable startups globally by providing capital and access to a network of industry leaders. Established in 2021, FirstPartyCapital has raised $17 million (£13.7 million) and invested in 17 companies across six countries. The firm's portfolio includes companies like Lumen, Evorra, Lightbox, Bedrock, Picnic, Good-Loop, and Pixels. In April 2025, FirstPartyCapital received a strategic investment from DoubleVerify, a leading software platform for digital media measurement, data, and analytics. This partnership aims to drive innovation in digital advertising by supporting early-stage, AI-driven companies in the adtech ecosystem. FirstPartyCapital's investment strategy focuses on early-stage companies in the adtech, martech, and digital media sectors, with typical investments ranging from €100,000 to €1.5 million. The firm primarily invests in Pre-Seed, Seed, Series A, and Series B funding stages, with a geographical focus on the United Kingdom, United States, Australia, Singapore, Germany, France, Spain, Italy, Netherlands, Sweden, Norway, Denmark, Finland, Japan, South Korea, China, India, Brazil, Mexico, and Canada. The firm's mission is to advance technological advancements in digital marketing and media, offering strategic growth opportunities with inherent risks. By investing in FirstPartyCapital, investors gain exclusive exposure to a diverse portfolio of startups driving innovation in advertising, marketing technology, digital media, and data sectors.
Reach FirstPartyCapital directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about FirstPartyCapital
What sectors does FirstPartyCapital invest in?
FirstPartyCapital invests in Digital Media, Marketing Technology and Advertising Technology, and is based in London, United Kingdom. FirstPartyCapital is listed as a venture capital in the ConnectSafely investor database.
What stage does FirstPartyCapital invest at?
FirstPartyCapital backs companies at Pre-Seed, Seed, Series A and Series B, writing cheques of 100K - 1.5M.
Which regions does FirstPartyCapital invest in?
FirstPartyCapital invests across United States, United Kingdom, Canada, Germany, Japan and Australia.
Who are the partners at FirstPartyCapital?
Team members listed for FirstPartyCapital include Kevin Flood (General Partner) and Rich Ashton (Managing Partner).
How do I contact FirstPartyCapital?
FirstPartyCapital's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
