Verve

Overview

Verve is a digital media company specializing in programmatic advertising and gaming investments. The company operates a profitable ad-software platform that matches global advertiser demand with publisher ad-supply, enhancing results through first-party data from its own games. Verve's main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted mergers and acquisitions, Verve has built a comprehensive programmatic advertising platform, enabling companies to buy and sell ad space across all digital devices, including mobile apps, web, connected TV, and digital out of home. The company's mission is to make advertising better by providing efficient and effective solutions. Verve is registered as a Societas Europaea in Sweden and its shares are listed on the Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The company has secured bonds listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. Verve's investment strategy focuses on early-stage to late-stage investments in digital media and gaming sectors, with a particular emphasis on programmatic advertising, mobile applications, connected TV, and digital out of home. The company seeks to invest in innovative companies that align with its mission to improve advertising through technology and data-driven solutions. Verve's portfolio includes a diverse range of companies across various industries, reflecting its commitment to fostering growth and innovation in the digital media and gaming sectors. The company's investment philosophy centers on creating synergies between its portfolio companies, leveraging economies of scale, and driving operational efficiencies to enhance value creation. Verve's track record includes over 40 acquisitions, with a strategic focus on integrating companies to build a unified platform that delivers superior results for advertisers and publishers alike. The company's approach combines organic growth with targeted mergers and acquisitions to expand its capabilities and market presence. Verve's commitment to responsible advertising is evident in its emphasis on consumer privacy, ad quality, and sustainability. The company prioritizes a privacy-by-design approach in building its technology, ensuring brand safety, and focusing on key initiatives such as carbon offsetting and diversity, equity, and inclusion. Verve's dedication to quality is reinforced through robust internal processes, substantial investments in artificial intelligence, and a strong emphasis on transparency and measurement. Verve's global reach and comprehensive platform position it as a leader in the programmatic advertising space, with a mission to make media better by enabling better outcomes for brands, agencies, and publishers through responsible advertising solutions.

Investment Focus

• Innovative companies in digital media and gaming sectors
• Alignment with Verve's mission to improve advertising through technology and data-driven solutions
• Potential for synergies with Verve's existing portfolio companies
• Commitment to responsible advertising practices
• Focus on emerging media channels such as mobile apps, connected TV, and digital out of home

Portfolio Companies