Good & Well

Overview

Good & Well is a boutique impact investment firm based in Toronto, Canada, dedicated to investing in and supporting entrepreneurs who are driving social change. Their mission is to catalyze a more equitable and sustainable economy by partnering with companies whose positive impact is integral to their value proposition. They believe that integrating social missions into business models can address global challenges and create a more equitable and sustainable economy. The firm focuses on early-stage social purpose businesses, seeking entrepreneurs who combine exceptional leadership and business capabilities with unique perspectives grounded in their lived experiences. They invest in companies that demonstrate a commitment to achieving both impact and business success, aiming to drive scalable change that shifts systems and fuels growth. Good & Well provides flexible, hands-on support to their portfolio companies, offering guidance on strategic questions and impact measurement. In addition to their investment activities, Good & Well is dedicated to fostering the next generation of impact-driven leaders through student engagement initiatives such as summer internship programs and case competitions. They aim to inspire young leaders to bring their humanity to work throughout their careers, whether in the impact sector or beyond. Their approach is grounded in the belief that organizations and the broader economy work better when people bring their humanity to work, emphasizing qualities like integrity and empathy to power thriving companies that contribute to thriving communities.

Investment Focus

• Led by founders with a deep sense of purpose
• Seeking early-stage equity investment of $100,000 to $500,000
• Pursuing high growth and substantial social or environmental impact
• Guided by a sustainable, scalable business model
• Disruptive in its industry
• Based in Canada, ideally with a Toronto presence
• Keen to engage in the Good & Well community

Portfolio Companies