Jiri Kupiainen

Overview

Jiri Kupiainen is the founder and CEO of Matchmade, an influencer marketing platform for games. Matchmade connects game developers with relevant influencers to promote their products. The company was founded in 2014 and has expanded its services to include platforms like Twitch, analyzing over 3 million channels and 300 million videos on YouTube, along with 12 million streams and 260,000 channels on Twitch. Matchmade has raised €4 million in funding, led by Korea Investment Partners, to further develop its platform and expand into new markets. As an angel investor, Jiri Kupiainen has demonstrated a focus on the gaming and technology sectors, particularly in areas related to advertising, marketing, and social media. His investment strategy involves supporting early-stage companies that leverage data and automation to disrupt traditional industries. Jiri's experience in the gaming industry, including his previous venture Rocket Pack, which was acquired by Disney in 2011, informs his investment decisions. Jiri Kupiainen's investment philosophy centers on empowering creators and developers by providing them with tools and platforms that enhance their reach and monetization opportunities. His track record includes investments in companies that align with his vision of innovation and growth in the gaming and technology sectors.

Investment Focus

• Innovative business models
• Scalable growth potential
• Experienced founding teams

Portfolio Companies