Magnus Jepson

Overview

Magnus Jepson is a Norwegian angel investor and co-founder of WooCommerce, an open-source e-commerce plugin for WordPress. He co-founded WooThemes in 2008, which was acquired by Automattic in 2015. After the acquisition, Jepson became an active angel investor with Sprettert, an informal group of investors from Stavanger, focusing on early-stage startups in Norway. He has invested in 26 active startups and has had 10 exits or inactive ventures. His investment strategy emphasizes providing both capital and guidance to unlock growth potential and maximize returns. Jepson's portfolio includes companies such as Alba, Botanist, Counting Hero, Justify, Installer, Reprice, and many others. He is also involved in several venture funds, including Nordic Web Ventures Fund I, II & III, StartupLab Founders Fund IV, V, and Alliance Venture Delta. In addition to his professional endeavors, Jepson is a family man from Stavanger and enjoys outdoor activities like golf and fly-fishing. He shares his fishing adventures on his personal website, where he also documents his experiences and insights into the startup ecosystem. Jepson's approach to investing combines his entrepreneurial experience with a commitment to supporting innovative ventures in Norway, aiming to foster success from the ground up.

Investment Focus

• Early-stage startups in Norway
• Innovative business models
• Scalable growth potential

Portfolio Companies