Oli Norman

Overview

Oli Norman is the founder and CEO of itison, a prominent online deals and experiences platform headquartered in Glasgow, United Kingdom. Under his leadership, itison has grown to serve over 1.7 million members, offering access to a wide range of deals and experiences across Scotland and the North of England. The company also organizes large-scale events like GlasGLOW and Elfingrove, attracting over 300,000 attendees annually. Additionally, itison owns and operates several hospitality venues in Glasgow, including Brel, Sloans, and Epicures. In 2019, Oli expanded itison's charitable initiative, itison us, to Manchester, aiming to support local charities by providing them with experiences to offer to those they support, volunteers, or for fundraising purposes. This expansion followed the initiative's successful launch in Scotland earlier that year, where itison us donated over 3,000 experiences to various charities. Oli's entrepreneurial journey began in 1996 when he earned his LLB (Hons) in Law from the University of Edinburgh. After completing his studies, he founded itison in 2010, transforming it into a highly successful and innovative e-commerce venture. His leadership has been instrumental in positioning itison as a leading player in the online deals and experiences industry, consistently delivering exceptional value to its customers and collaborating with a diverse range of businesses.

Investment Focus

• Innovative business models
• Scalable growth potential
• Strong management teams
• Clear market differentiation
• Commitment to social responsibility

Portfolio Companies