Saregama India Ltd

Overview

Saregama India Ltd, established in 1901, is India's oldest music label and a prominent content company. It owns a vast intellectual property portfolio, including over 150,000 songs across 14 Indian languages, and rights to more than 4,000 hours of television content. The company has diversified into film production under the brand Yoodlee Films and produces multi-language television content. Additionally, Saregama manufactures and sells Carvaan, a digital audio player pre-loaded with classic Indian music. The company's investment strategy focuses on expanding its media and entertainment footprint. In 2023, Saregama acquired a majority stake in Pocket Aces Pictures Pvt. Ltd., a digital content and influencer marketing company behind brands like FilterCopy and Dice Media. This acquisition aligns with Saregama's goal to enhance its digital content offerings and reach a broader audience. The company continues to invest in content creation and acquisition, aiming to strengthen its position in the evolving digital entertainment landscape. Saregama's approach combines traditional media with innovative products, catering to a diverse audience. Its investments in technology and content development reflect a commitment to adapting to changing consumer preferences and the digitalization of the entertainment industry. The company's strategic initiatives position it as a key player in India's media and entertainment sector, balancing legacy assets with modern content creation and distribution methods.

Investment Focus

• Focus on media and entertainment sectors
• Interest in content creation and acquisition
• Preference for digital and traditional media investments

Portfolio Companies