UNest

Overview

UNest is a fintech company that enables parents to invest in their children's future through a mobile app. The company offers tax-advantaged custodial investment accounts, allowing parents to save and invest for their children's education and other future expenses. UNest's platform provides a user-friendly interface for setting up and managing these accounts, making it accessible for families seeking to build a financial foundation for their children. In addition to its core investment services, UNest offers features such as rewards programs, where parents can earn rewards with over 100 top brands, and educational resources to help families make informed investment decisions. The company has also expanded its offerings to include life insurance and ID protection services, aiming to provide comprehensive financial solutions for families. UNest has attracted significant investment to support its growth and development. In November 2021, the company raised $26 million in a Series B funding round led by The Artemis Fund, with participation from other investors including Franklin Templeton, Launchpad Capital, and Square co-founder Jim McKelvey. This funding has enabled UNest to enhance its platform and introduce new features to better serve its user base. UNest's mission is to simplify the process of investing for children's futures, making it more accessible and less intimidating for parents. By leveraging technology and offering a range of financial products, the company aims to empower families to take control of their financial planning and provide a secure future for their children.