Up Strategy Lab
Overview
Up Strategy Lab is a Swedish venture capital firm specializing in early-stage investments in technology companies. Founded in 2018 and based in Gothenburg, the firm focuses on sectors such as information technology, recruiting, SaaS, intellectual property, industrial engineering, and chemical engineering. Up Strategy Lab primarily invests in seed and early-stage ventures within Sweden. The firm's investment approach emphasizes strategic consulting, sales, marketing, partner programs, and digital product design. They aim to provide hands-on strategies and actionable insights to help businesses scale creatively across all functions, beyond just branding. Up Strategy Lab also owns or has investments in various innovative start-ups, including MuchSkills, HardSkills, NuLink, and Privasea. Up Strategy Lab's portfolio includes collaborations with both startups and established names like CapillaryFlow, TG0, Learnit, FreePower, and ventures like ProtoAnything and MuchSkills. Their design-driven approach and proven growth strategies make them a promising candidate for future investment opportunities.
Investment Focus
- Focus on technology companies
- Early-stage ventures
- Located in Sweden
Portfolio Companies
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Unlock full contacts →Frequently asked questions about Up Strategy Lab
What sectors does Up Strategy Lab invest in?
Up Strategy Lab invests in SaaS, Information Technology, Chemical Engineering, Recruiting, Intellectual Property and Industrial Engineering, and is based in Göteborg, Sweden. Up Strategy Lab is listed as a venture capital in the ConnectSafely investor database.
What stage does Up Strategy Lab invest at?
Up Strategy Lab backs companies at Seed.
Which regions does Up Strategy Lab invest in?
Up Strategy Lab invests across Sweden.
Who are the partners at Up Strategy Lab?
Team members listed for Up Strategy Lab include Noel Braganza (Co-Founder & Head of Design) and Colleen B. (Head of Research and Content).
What companies has Up Strategy Lab invested in?
Up Strategy Lab's portfolio includes NuLink, Privasea, Hardskills, MuchSkills, ProtoAnything and Velove.
How do I contact Up Strategy Lab?
Up Strategy Lab's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database



