Turn LinkedIn Commenters into HubSpot Leads: Make.com Scenario

Stop letting LinkedIn engagement disappear into the void. This Make.com scenario automatically captures LinkedIn post commenters, enriches their professional data via ConnectSafely, and pushes them directly into HubSpot as qualified, source-tracked leads.

Video Tutorial

Why LinkedIn Commenters Are Your Best Leads

Post commenters are the highest-intent leads in your LinkedIn funnel:

• Active, not passive — they took action on your content
• Already aware of you — no cold introduction needed
• Topic-qualified — commenting on your content = interested in your niche
• Enriched data — ConnectSafely pulls job title, company, headline automatically

Without automation, these leads evaporate. With this blueprint, every commenter becomes a tracked, workable contact in your CRM.

Scenario Overview

What You'll Build

A fully automated Make.com scenario that:

1. Fetches commenters from your LinkedIn posts on a schedule
2. Enriches profiles via ConnectSafely API (job title, company, headline)
3. Checks HubSpot to avoid creating duplicates
4. Creates or updates the contact with LinkedIn source data
5. Optionally enrolls them in a HubSpot sequence for follow-up

Schedule → Fetch Commenters → Enrich Profile → HubSpot Check → Create/Update Contact → Enroll Sequence

Setting Up the Blueprint

Step 1: Connect Your API Keys

ConnectSafely:

1. Go to ConnectSafely.ai → Settings → API Key
2. Add to Make's HTTP module: Authorization: Bearer YOUR_API_KEY

HubSpot:

1. Go to HubSpot → Settings → Integrations → Private Apps
2. Create a private app with Contacts read/write scope
3. Copy the access token into Make's HubSpot module

Step 2: Configure the Modules

Module 1: Schedule Trigger

• Run: Every 4–8 hours (captures comments faster)
• Or once daily for lower-volume posts

Module 2: ConnectSafely — Get Post Commenters

GET https://api.connectsafely.ai/v1/posts/commenters
Headers: Authorization: Bearer YOUR_API_KEY
Body: { "postUrl": "YOUR_LINKEDIN_POST_URL" }

Module 3: Iterator

• Loop through each commenter

Module 4: ConnectSafely — Get Profile Data

GET https://api.connectsafely.ai/v1/profile
Headers: Authorization: Bearer YOUR_API_KEY
Body: { "linkedinUrl": "{{commenter.linkedinUrl}}" }

Returns: name, email (if available), job title, company, headline.

Module 5: HubSpot — Search Contact

• Search by LinkedIn URL or email to check for duplicates

Module 6: Router

• Route A: Contact exists → Update properties
• Route B: Contact doesn't exist → Create new contact

Module 7a/7b: HubSpot — Create or Update Contact

Properties to set:

HubSpot Property	Value
First Name	{{profile.firstName}}
Last Name	{{profile.lastName}}
Job Title	{{profile.headline}}
Company	{{profile.company}}
LinkedIn URL	{{commenter.linkedinUrl}}
Lead Source	"LinkedIn - Post Commenter"
Source Post	{{postUrl}}

Module 8: HubSpot — Enroll in Sequence (Optional)

• Enroll new contacts in a tailored LinkedIn outreach sequence
• Trigger only if email is available

Step 3: Configure HubSpot Properties

Create these custom properties in HubSpot (Settings → Properties):

• linkedin_url — Text
• linkedin_source_post — Text
• linkedin_engagement_type — Dropdown: Commenter / Visitor / Connector

This lets you filter and report on leads by LinkedIn source.

CRM Pipeline Strategy

Once contacts are in HubSpot, the follow-up workflow:

1. Immediate (automated):

• Tag as "LinkedIn Commenter"
• Assign to owner based on company size or territory

2. Within 24 hours (manual or sequence):

• Personalized LinkedIn DM referencing the post
• Or email if available

3. Day 3–5:

• LinkedIn connection request (use the Commenters to Connections blueprint)

4. Day 7+:

• Sales sequence or nurture workflow in HubSpot

Best Practices

Data Quality

• Filter out commenters with no headline (likely spam accounts)
• Add a Company Name filter to target enterprise vs. SMB separately
• Deduplicate by LinkedIn URL rather than email (more reliable on LinkedIn)

Post Selection

Target posts with:

• High comment volume (50+ comments)
• Topic directly related to your product/service
• Your own posts for highest relevance

HubSpot List Segmentation

Create smart lists for:

• "LinkedIn Commenters — Last 30 Days"
• "LinkedIn Commenters — No Email (Needs Enrichment)"
• "LinkedIn Commenters — Enrolled in Sequence"

Common Issues & Fixes

Issue	Solution
Duplicate contacts created	Use HubSpot Search before Create — check LinkedIn URL
No email on LinkedIn profiles	Use email enrichment (Clearbit, Apollo) as an additional step
HubSpot API rate limit	Add a 1-second delay between API calls in Make
Missing profile data	Some profiles are private or limited — add null checks

Frequently Asked Questions

How do I send LinkedIn commenters to HubSpot automatically?

This Make.com scenario fetches commenters from your post via ConnectSafely's API, enriches their profile data, then creates or updates a HubSpot contact with LinkedIn source tracking. Get started by connecting both API keys.

What data from LinkedIn goes into HubSpot?

Name, job title, company, LinkedIn URL, headline, and the source post URL. Email is captured when available on the public profile. You can enrich missing emails with tools like Clearbit or Apollo as an additional step.

Can I trigger a HubSpot sequence automatically for LinkedIn leads?

Yes — Module 8 in this blueprint enrolls new contacts in a HubSpot sequence automatically. You'll need a HubSpot Sales Hub Professional plan or higher to use sequences.

Related Workflows

• LinkedIn Profile Visitors to HubSpot CRM - Push profile visitors (not just commenters) to HubSpot
• Turn Commenters into Connections - Connect with commenters on LinkedIn first
• n8n: LinkedIn Commenters to HubSpot - Same workflow built on n8n

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Stop losing LinkedIn leads to manual processes. Start your ConnectSafely free trial and start filling your HubSpot pipeline from LinkedIn today.