From Comment to DM: Make.com Scenario

Ever posted on LinkedIn saying "Comment AI and I'll send you the link" — then spent hours manually DMing everyone? This Make.com scenario automates the entire process. Detect keyword comments on your post and send the resource automatically — at scale, with zero manual effort.

Scenario Overview

Video Tutorial

Why the "Comment to DM" Strategy Works

The keyword comment strategy is one of the most powerful LinkedIn growth tactics in 2026:

• Algorithm boost — every comment increases your post's reach dramatically
• Lead magnet delivery — deliver guides, templates, or links automatically
• Warm leads — people who comment are actively interested in the topic
• Scales infinitely — 10 or 10,000 comments, same effort on your end

Popular keyword triggers:

"Comment AI and I'll DM you the free guide" "Drop YES in the comments for the template" "Comment GUIDE and get the playbook instantly"

What You'll Build

A fully automated Make.com scenario that:

1. Monitors your post for new comments on a schedule
2. Filters comments containing your keyword (e.g. "AI", "YES", "GUIDE")
3. Sends a DM with your resource link to each matching commenter
4. Deduplicates — each person only gets one DM
5. Logs results for tracking

Schedule → Fetch Comments → Keyword Filter → Dedup Check → Send DM → Log

Setting Up the Blueprint

Step 1: Connect Your API Key

1. Go to ConnectSafely.ai → Settings → API Key
2. Add to Make's HTTP module:

   Authorization: Bearer YOUR_API_KEY
   

Step 2: Configure the Modules

Module 1: Schedule Trigger

• Run every 15–30 minutes for fast response
• Or hourly for lower-volume posts

Module 2: ConnectSafely — Get Post Comments

GET https://api.connectsafely.ai/v1/posts/comments
Headers: Authorization: Bearer YOUR_API_KEY
Body: { "postUrl": "YOUR_LINKEDIN_POST_URL" }

Module 3: Iterator

• Loop through each comment returned

Module 4: Text Filter (Keyword Match)

• Condition: comment.text contains "AI" (or your chosen keyword)
• Case insensitive — catches "ai", "AI", "Ai"
• Add multiple keywords with OR conditions

Module 5: Data Store — Deduplication Check

• Skip if LinkedIn URL already in "Messaged" store
• Prevents sending the same person multiple DMs

Module 6: ConnectSafely — Send DM

POST https://api.connectsafely.ai/v1/messages/send
Headers: Authorization: Bearer YOUR_API_KEY
Body: {
  "linkedinUrl": "{{commenter.linkedinUrl}}",
  "message": "Hey {{commenter.firstName}}, here's the resource you asked for: [YOUR LINK] — let me know what you think!"
}

Module 7: Data Store — Mark as Messaged

• Save LinkedIn URL to prevent future duplicates

Module 8: Sleep

• 20–40 second delay between each DM

Step 3: Write Your Trigger Post

Structure your post for maximum response:

[Hook that creates curiosity]

[3–5 bullet points of value they'll get]

💬 Comment "[KEYWORD]" below and I'll DM you the [resource] instantly.

↩️ Repost to help others find this too

Tip: Posts with keyword CTAs typically get 5–10x more comments than regular posts. The algorithm loves it.

Message Templates

For a guide or PDF:

Hey {{firstName}}! Here's the [Guide Name] you asked for: [LINK]

Worth [X minutes] of your time — let me know what you found most useful!

For a tool or template:

{{firstName}}, here's the free [Template Name]: [LINK]

Inside you'll find [key benefit]. Happy to answer questions if anything's unclear!

For a waitlist or offer:

Hey {{firstName}}, you're on the list! [LINK] — I'll keep you posted as we get closer to launch. Thanks for the support!

Best Practices

Keyword Selection

Keyword	Best For
Single word (AI, YES, GUIDE)	Easiest to filter, fewest false positives
Emoji (🔥, ✅)	Fun engagement, works for viral posts
Number (1, 42)	Ultra-specific, very easy to detect

Post Timing

• Post between Tu–Th, 8–10 AM or 12–2 PM (your audience's timezone)
• Run the scenario every 15 minutes for the first 2 hours — most comments arrive early
• Switch to hourly after the initial burst

Response Speed

The faster you DM, the better:

• Under 5 minutes → highest conversion
• Under 1 hour → still good
• Over 24 hours → people forget they commented

Common Issues & Fixes

Issue	Solution
DMs not sending	Check LinkedIn account is connected in ConnectSafely
False positives in keyword filter	Use exact-match condition (not "contains")
Same person getting multiple DMs	Verify Data Store dedup before Send module
Scenario missing comments	Increase schedule frequency to every 10 minutes

Frequently Asked Questions

How do I automatically DM people who comment a keyword on LinkedIn?

Use this Make.com scenario with ConnectSafely's API. The scenario polls your post for new comments, filters ones containing your keyword, and sends a DM with your resource automatically. Get started by connecting your API key.

Why use keyword comments for LinkedIn lead generation?

Keyword comments increase your post's engagement signal to LinkedIn's algorithm, boosting reach dramatically. Meanwhile, everyone who comments is actively requesting your resource — making follow-up DMs expected and welcome, not intrusive.

How quickly should I DM people after they comment?

As fast as possible — within 5 minutes is ideal. People are still actively on LinkedIn and will remember commenting on your post. Set your Make schedule to run every 10–15 minutes for maximum speed.

Related Workflows

• Turn Commenters into Connections - Connect with everyone who comments, not just keyword commenters
• AI-Powered Outreach with Gemini - Add AI personalization to follow-up messages
• n8n: Connection Requests to Commenters - Same workflow built on n8n

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