Cold Email Templates

Subject: [their initiative] at {{companyName}}Or try: [their team] and [problem]

Hi {{firstName}}, [A specific observation, e.g. "Four SDR openings in Austin this month."] When teams grow like that, [the problem it usually creates, e.g. "ramp time eats the first quarter"]. [Similar company] cut that from [before] to [after]. Open to seeing how? {{senderName}}

Subject: [problem] at {{companyName}}Or try: how [team] handles [task]

Hi {{firstName}}, Curious, how is [their team] handling [task] right now? Most [job title]s I talk to are still [the old way, e.g. "rebuilding lead lists by hand every week"], which quietly costs [a cost they'll recognize]. Another [peer title] cut that by [specific result] with a less common approach. Worth exploring? {{senderName}}

Subject: [peer company] and [peer company]

Hi {{firstName}}, We work with [two companies in their industry] on [problem]. The pattern we keep seeing: [one insight specific to their industry, e.g. "clinics lose most no-shows in the 48 hours before an appointment"]. [Peer company] [result] after changing that. Is this on your radar at {{companyName}}? {{senderName}}

Subject: an idea for [page or process]

Hi {{firstName}}, Looked at [their page, product or process] and noticed [specific issue, e.g. "the pricing page has no annual option"]. [The fix, in one line]. For [similar company], that meant [result]. Want me to send the details? No call needed. {{senderName}}

Subject: ideas for [area]

Hi {{firstName}}, I work with [type of company] on [problem], and have two or three ideas on [area] for {{companyName}}, based on [what you looked at]. Mind if I send them over? If they're not useful, tell me and I'll leave it there. Either way, thanks for reading. {{senderName}}

Subject: {{companyName}} and [outcome]

Hi {{firstName}}, [One line on their strategic goal, e.g. "Saw the plan to double enterprise revenue this year."] [Peer company] was up against [the problem that goal creates] and [result] by [approach]. Open to hearing how they did it? {{senderName}}

Subject: {{companyName}} and [their current tool]

Hi {{firstName}}, Looks like {{companyName}} runs on [current tool]. It's good at [something it does well]. Where teams tend to outgrow it is [a specific limit, e.g. "reporting past 10 users"]. [Customer who switched] moved over in [time] and [result]. Is [the limit] starting to show up for you? {{senderName}}

Subject: your first quarter at {{companyName}}

Hi {{firstName}}, Congrats on the move to {{companyName}}. [One detail about the team or goal you're taking on.] Most [job title]s in their first quarter take a hard look at [area you help with]. When [peer] joined [company], they [what they changed, and the result]. If [area] is on your list, happy to share what worked. Useful? {{senderName}}

Subject: after the [round]Or try: {{companyName}}'s next [goal]

Hi {{firstName}}, Congrats on the [round]. [The growth plan they announced, e.g. "Doubling the sales team by Q2"] is a big lift. Teams at that stage usually run into [problem, e.g. "new reps with no pipeline to work"]. We helped [similar company] [result] right after their raise. Worth comparing notes on how they did it? {{senderName}}

Subject: your [role] openingOr try: hiring [role]s at {{companyName}}

Hi {{firstName}}, Glad to see {{companyName}} hiring [number] [role]s. The post mentions [a specific duty or tool from the listing]. New [role]s usually lose their first weeks to [slow task]. [Customer] got theirs productive in [time] by [what they did]. Want the short version of their setup? {{senderName}}

Subject: congrats on {{companyName}}Or try: [previous company] to {{companyName}}

Hi {{firstName}}, Congrats on joining {{companyName}}. It was good working with you at [previous company], where your team [result they got with you]. Happy to help you get a similar setup going there while you settle in. Would that be useful? {{senderName}}

Subject: the [announcement]Or try: {{companyName}} going into [market]

Hi {{firstName}}, Congrats on [the announcement]. [One specific detail from it.] Moves like that usually mean [knock-on problem, e.g. "support volume in a new time zone"]. We handled exactly that for [similar company] when they [similar move]. Is [problem] on your plate yet? {{senderName}}

Subject: your point about [topic]Or try: your [podcast or article]

Hi {{firstName}}, Listened to you on [podcast]. Your point that [their specific claim] matches what we see with [type of customer]. The part you didn't get to: [a related problem]. [One line on how you help, or a result.] Open to swapping notes on it? Either way, thanks for the episode. {{senderName}}

Subject: [their initiative] at {{companyName}}

Hi {{firstName}}, [A specific observation about {{companyName}}.] [The problem it usually creates.] [Peer company] [result] after [one-line approach]. Open to seeing how? {{senderName}} P.S. I've also sent you a connection request on LinkedIn, so the name will look familiar.

Subject: we connected on LinkedIn

Hi {{firstName}}, Thanks for connecting on LinkedIn last week. I'd rather not pitch in a DM, so here's the email version. [One line on something specific about their work.] That usually comes with [the problem it points to]. [Similar company] [result]. Worth a look for {{companyName}}? {{senderName}}

Subject: your comment on [topic]Or try: [topic], continued

Hi {{firstName}}, Thanks for [liking / commenting on] my post about [topic]. [If they commented: "Your point about X was spot on, because Y."] People who care about that are usually dealing with [the problem it points to]. Is that true at {{companyName}}? If so, I have [a resource or idea] that might help. Happy to send it. {{senderName}}

Subject: more on your [topic] post

Hi {{firstName}}, I commented on your post about [topic], but a comment box isn't the place for the longer version. [Your fuller point in one or two lines, adding to what they said rather than praising it.] We see the same thing with [type of customer], and [what worked]. Open to comparing notes? {{senderName}}

Subject: your post on [problem]

Hi {{firstName}}, Your post about [problem] stuck with me, especially [the specific line or number they shared]. [One line on why it happens, from what you've seen with similar teams.] We put together [a short guide or example] on how [peer] handled it. Want me to send it? Either way, thanks for posting it. {{senderName}}

Subject: thanks for stopping by

Hi {{firstName}}, Noticed you stopped by my LinkedIn profile, so thanks for taking a look. I work with [type of team] on [problem], so I'm guessing [likely reason for the visit, e.g. "outbound is on your mind at {{companyName}}"]. Am I close? If it was something else, I'd still like to hear what brought you over. {{senderName}}

Subject: [topic], by email instead

Hi {{firstName}}, I sent you a note on LinkedIn about [topic] last week. Plenty of people rarely check messages there, so I'm trying email. The short version: [the problem you noticed at {{companyName}}], and [the result a peer got]. Worth a conversation, or should I leave it? {{senderName}}

Subject: fellow [group name] member

Hi {{firstName}}, We're both in [LinkedIn group or event], and your [post, question or comment] there about [topic] caught my eye. [One line connecting it to a problem you solve.] We helped [similar company] [result]. Open to swapping notes sometime? {{senderName}}

Subject: [colleague's name] or you

Hi {{firstName}}, Is [colleague's name] the right person to talk to about [area] at {{companyName}}, or is that you? I ask because [one line on the problem you help with and why it matters to them now]. If it's [colleague], I'll write to them directly. {{senderName}}

Subject: [mutual connection] suggested I write

Hi {{firstName}}, [Mutual connection] suggested I get in touch. We worked together on [what you did together], and they thought of you because [their reason]. [One line on what you help teams like theirs with.] Would you be open to a short intro chat? [Mutual connection] is happy to vouch for me. {{senderName}}

Subject: intro to [prospect's name]

Hi [connector's first name], Would you be open to introducing me to [prospect's name] at [their company]? Looks like you worked together at [company]. Here's a blurb you can forward, so you can check they're happy to connect first: "[Your name] runs [company], which helps [type of team] with [problem]. They helped [peer] [result] and would value a short chat." No pressure if it's not a fit. {{senderName}}

Subject: who else should we help

Hi {{firstName}}, Glad [result] is working out for {{companyName}}, and thanks for telling me. Do you know anyone, at another company or in your network, dealing with [problem] the way you were? A name is plenty, and I'll mention you only if you're happy for me to. Thanks either way, {{senderName}}

Subject: send as a reply in the same thread

Hi {{firstName}}, One thing I left out: [a detail that makes the first email more relevant, e.g. "teams usually hit this once they pass 20 reps"]. If [the problem] isn't on your list this quarter, say so and I'll leave it there. {{senderName}}

Subject: {{companyName}} and [second problem]Or try: a different angle

Hi {{firstName}}, Different angle from my last note. Teams like {{companyName}} often feel [problem 2] before [problem 1], for example [one concrete symptom, like "reps rebuilding the same list every Monday"]. We fixed that for [similar customer] by [what changed, in one line]. Is that closer to what you're dealing with? {{senderName}}

Subject: what [similar company] changedOr try: [similar company] and [problem]

Hi {{firstName}}, [Similar company] had the same setup as {{companyName}}: [one detail they share]. In [timeframe] they went from [before] to [after]. The change that mattered most was [one specific thing], and it took [how long or how little effort]. Is [problem] something you're seeing too? {{senderName}}

Subject: [topic] for {{companyName}}Or try: [resource] for [their team]

Hi {{firstName}}, No pitch in this one. Here's [a benchmark, template or teardown] on [topic they care about]: [link] The part worth your time is [section or number], since {{companyName}} [reason it applies to them]. {{senderName}}

Subject: [topic] this year

Hi {{firstName}}, Is [problem] something {{companyName}} is working on this year? A one-word reply is perfect: yes, no, or later. {{senderName}}

Subject: voicemail from {{senderName}}Or try: called about [topic]

Hi {{firstName}}, I left you a voicemail a minute ago, so here's the short version in writing. [One line on why you called: what you noticed at {{companyName}} and the problem it points to.] Which is closest? 1. Worth a conversation 2. Not now, try me in [month] 3. Not for us A number is enough. {{senderName}}

Subject: closing your fileOr try: permission to close your file

Hi {{firstName}}, I've sent a few notes about [problem], so I'll assume the timing is off and close your file for now. If I've got that wrong, reply with a number: 1. Interested, let's talk 2. Not now, try me in [month] 3. Not interested, please stop {{senderName}}

Subject: checking back in [month]

Hi {{firstName}}, Sounds like now isn't the moment for [topic], which is fair. Should I check back in [month], when [reason timing may be better, e.g. "next year's budget is set"]? If so, I'll set a reminder and won't email before then. {{senderName}}

Subject: the right person for [area]

Hi {{firstName}}, I'll stop emailing about [topic] after this one. If someone else at {{companyName}} looks after [area], would you point me their way? A name is enough. Thanks either way, {{senderName}}

Subject: one last thing for {{companyName}}

Hi {{firstName}}, This is my last note. Here's [something you'd normally share on a call: a teardown, benchmark or template] for [their team], no strings attached: [link] If [problem] comes up later, you know where to find me. {{senderName}}

Subject: good meeting you at [event]

Hi {{firstName}}, Good to meet you at [event]. You mentioned [something they said, e.g. "onboarding new reps takes two months"]. That's the problem we work on. [One line on how, or a result for a similar company.] Worth picking up where we left off, say for 20 minutes next week? {{senderName}}

Subject: also at [event]

Hi {{firstName}}, Saw you were at [event] too. We didn't cross paths, but [a talk or topic] came up everywhere, especially [one takeaway]. At {{companyName}}, I'd guess that shows up as [related problem]. We help [type of team] with exactly that. Worth comparing notes? {{senderName}}

Subject: after the [topic] webinar

Hi {{firstName}}, Thanks for joining [webinar title]. The question that came up most was [question], so here's the short answer: [one or two lines]. I can show you how [similar company] set this up, if that would help. Would it? {{senderName}}

Subject: the [resource] you downloaded

Hi {{firstName}}, Saw you grabbed [resource]. Most people download it when they're [situation it signals, e.g. "about to hire their first SDRs"]. If that's you, [the one tip from it that matters most in that situation]. Is that what you're working on at {{companyName}}? {{senderName}}

Subject: recap and next steps

Hi {{firstName}}, Thanks for the time today. What I heard: - [Their main goal, in their words] - [What's in the way] - [The timeline they mentioned] Next step: [what you agreed] on [date]. I'll send [what you promised] by [day]. Did I miss anything? {{senderName}}

Subject: missed you todayOr try: same time next [day]

Hi {{firstName}}, Sorry you couldn't make our [time] call today. No worries, I know how calendars go. I'll send an invite for the same time next [day]. If that doesn't suit, reply with a better time, or tell me if [topic] has dropped down your list. {{senderName}}

Subject: confirmed: [day] at [time]Or try: agenda for [day]

Hi {{firstName}}, Looking forward to [day] at [time]. So we use the 20 minutes well, I'll cover: 1. [The goal they mentioned] 2. [How similar teams handle it] 3. [Whether a next step makes sense] Anything you'd add? If the time no longer works, reply and I'll move it. {{senderName}}

Subject: [month] is hereOr try: picking up from [month]

Hi {{firstName}}, When we last spoke in [month], you said [topic] would make sense after [their reason, e.g. "the Q3 hiring push"]. Is that still the plan? If things have changed, I'd like to hear what's different before suggesting anything. {{senderName}}

Subject: [competitor] at {{companyName}}

Hi {{firstName}}, It's been [time] since {{companyName}} went with [competitor]. A few teams who made the same choice told us [a specific, common gap, e.g. "it got harder once they passed 10 users"]. If you're seeing that too, I'm happy to compare notes. If not, no need to reply. {{senderName}}

Subject: a smaller way to start

Hi {{firstName}}, Last time, budget was the blocker for [topic], which I understood. Since then we've added [a smaller plan, a pilot or a pay-as-you-go option] from [price]. It covers [the one outcome they cared about most]. Would that fit where {{companyName}} is now? {{senderName}}

Subject: after the [date] demo

Hi {{firstName}}, After our demo on [date] things went quiet, which usually means something didn't fit. Was it [likely issue 1, e.g. price], [likely issue 2, e.g. setup time], or something else? Even a one-word answer helps me stop guessing. {{senderName}}

Subject: you tried [product] in [month]

Hi {{firstName}}, You signed up for [product] back in [month] but didn't get far. That's usually because [common reason, e.g. setup took longer than expected]. Since then we've [one relevant change]. Want me to set it up with you in 15 minutes so you can see if it fits now? {{senderName}}

Subject: [project name]

Hi {{firstName}}, Have you given up on [project, e.g. "fixing onboarding this year"]? {{senderName}}

Subject: {{companyName}} and [your company]

Hi {{firstName}}, I'm [title] at [your company]. My team has been working with [their contact] on [project] since [month]. From what I hear, both teams agree on [the problem] and [the goal]. I want to make sure you have what you need to decide, whatever the answer. Is there anything I can help with from my side? {{senderName}}

Subject: picking up from [former contact]

Hi {{firstName}}, [Former contact] was our main contact at {{companyName}} before moving on. Their team used us for [use case], with [result, if you have one]. Since you've taken over [area], I'd like to make sure it's still working for you. Open to 15 minutes to hear your priorities? {{senderName}}

Subject: send as a reply in the same thread

Thanks for letting me know, {{firstName}}. I won't follow up on this. So I learn something: is it that [problem] isn't a priority, or that you already have it covered? Either answer helps. {{senderName}}

Subject: send as a reply in the same thread

Happy to, {{firstName}}. So I send the right thing instead of a generic deck: which matters more to you right now, [outcome A] or [outcome B]? I'll send a one-page summary for that, plus [a proof point that fits it]. {{senderName}}

Subject: send as a reply in the same thread

Makes sense, {{firstName}}. Plenty of teams we talk to use [competitor] too. The ones who add us usually do it for [the one thing it doesn't do well that you do], not to replace it. Does [that gap] come up for your team, or has [competitor] got it covered? {{senderName}}

Subject: send as a reply in the same thread

Will do, {{firstName}}. I've set a reminder for [date]. So that email is useful rather than a repeat of this one: what would need to be true by then for [topic] to be worth a conversation? {{senderName}}

Subject: send as a reply in the same thread

Fair question, {{firstName}}. It mostly depends on [main pricing factor, e.g. number of seats], so for {{companyName}} it would likely be around [range]. Most teams your size start with [plan]. Should I send a quote for that, or would a 15-minute walkthrough help more first? {{senderName}}

Subject: [referrer's first name] suggested we talk

Hi {{firstName}}, [Referrer] mentioned you look after [area] at {{companyName}}, so I'm writing to you directly. [Referrer], copied here, thanks for pointing me your way. In short: [one line on the problem you solve for teams like theirs]. Worth a short conversation? {{senderName}}

Subject: send as a reply in the same thread

Great, {{firstName}}. Would [day and time] or [day and time] work for 20 minutes? If neither suits, pick any slot here: [booking link] I'll come with [what you'll prepare, e.g. "a quick look at how {{companyName}} handles this today"]. {{senderName}}

Subject: [issue] on {{companyName}}'s site

Hi {{firstName}}, Ran [their site, ads or listing] through [what you checked] and found [specific issue, e.g. "the checkout page takes 6 seconds to load on mobile"]. For [similar client], fixing that [result] in [timeframe]. I recorded a two-minute walkthrough of the fix. Want me to send it? {{senderName}}

Subject: [similar client] and {{companyName}}

Hi {{firstName}}, [A specific compliment tied to their business, e.g. "The new menu launch looked great."] We helped [client], a [descriptor like theirs], [action] and got [metric] in [timeframe]. Would it be worth seeing whether the same thing works for {{companyName}}? {{senderName}}

Subject: [topic] searches and {{companyName}}

Hi {{firstName}}, People search for [a question their buyers ask] about [volume] times a month, and [competitor] shows up first. {{companyName}} doesn't have a page on it yet. We wrote a page like that for [similar client], and it now brings in [result]. Want the three topics I'd start with? Free, no call. {{senderName}}

Subject: your [channel or project]

Hi {{firstName}}, Looks like your [videos, posts or product pages] average [a number you checked]. How are you getting them in front of more [buyers]? I help [type of client] with [one thing]. [Client] went from [before] to [after]. If you don't see [result] in [timeframe], you don't pay. Worth a peek? Either way, keep up the great work. {{senderName}}

Subject: your [platform] ads

Hi {{firstName}}, Your [platform] ads for [product] send people to [page], which [specific mismatch, e.g. "doesn't mention the offer from the ad"]. That gap usually costs [what it costs, e.g. "a big share of paid clicks"]. We fixed the same thing for [client] and [result]. Open to a two-minute teardown of your top ad? {{senderName}}

Subject: founder to founder

Hi {{firstName}}, Fellow founder here. I'm building [product] for [type of team], and your [post, company or hiring] suggests you've felt [problem]. I'm not selling yet. I'm looking for feedback from people who've dealt with it: [the one question you want answered]. Would you be open to answering that, even in two lines? {{senderName}}

Subject: early access for {{companyName}}

Hi {{firstName}}, We're building [product] to fix [problem], and picking [number] design partners before launch. Design partners get [what they get, e.g. free use and direct input on the roadmap] in return for [what you need, e.g. a call every two weeks]. {{companyName}} came up because [specific reason]. Interested? {{senderName}}

Subject: your work on [project]

Hi {{firstName}}, Your work on [specific project or talk] is why I'm writing. We're hiring a [role] at [company] to [what the role owns]. You'd [the part of the job that matches what they already do], with [two benefits that fit them, e.g. remote-first, a team of six]. Could we talk on [day] at [time]? If that doesn't work, reply and we'll find another slot. {{senderName}}

Subject: [their product] + [your product]

Hi {{firstName}}, Many of our customers also use [their product], and several have asked for [the integration or joint workflow]. We'd like to build it. [Your product] has [number] [type of customers] who'd see it, which for you means [benefit to their company]. Open to a short call to see if it's worth doing together? {{senderName}}

Subject: guest idea for [podcast name]

Hi {{firstName}}, Your episode with [guest] on [topic] was a great listen, especially [specific moment]. Three topics I could cover for your listeners: 1. [Topic tied to your audience's problem] 2. [A contrarian or data-backed angle] 3. [A story with a clear takeaway] Past appearances: [link]. Would any of these fit? {{senderName}}

Subject: joint webinar for [audience]

Hi {{firstName}}, Our audiences overlap: we both reach [type of buyer]. A joint webinar on [topic both brands can speak to] could work well for both lists. We'd handle [what you'll do, e.g. slides, landing page and promotion to our list]. You'd bring [what they'd bring]. Worth exploring? {{senderName}}